Website tracking and all you need to know

All you need to know about website tracking

Website tracking refers to the practice of monitoring and collecting data on users' activities and behaviors when they visit a website. Various tools and technologies are employed to track and analyze this information. The primary goal of website tracking is to gain insights into user interactions, preferences, and overall engagement with a website and then fine-tune the page based on it.


How is website tracking used?

 Website tracking is generally utilized by marketers, but is also relevant to webmasters, developers, SEO specialists, UI/UX designers, digital analysts, sales teams, and other similar roles.


Marketers use website tracking for visitor behavior tracking, traffic source analysis, conversion analysis, content performance tracking, SEO-impact analysis, mobile and cross-device performance analysis to optimize user experience, and more. Here are some interesting tidbits on how Site24x7 can help you—if you're a marketer—track your websites.


How does site24x7 help marketing teams in website tracking? 

Imagine that you're part of the marketing team of an e-commerce company that wants to increase its online sales by optimizing the conversion rate from its website. Your team then decides to leverage website tracking to understand user behavior, identify barriers to conversion, and implement targeted optimizations to improve the website's performance.

  • Monitoring page visits and regional traffic
    With Site24x7's real user monitoring (RUM) feature, your team can track the number of visits to your webpage in real time. RUM collects data from actual users visiting your site and provides insights into their interactions and experiences.

    So, what if you need to get to know issues on the page before it actually impacts your users? This can be achieved using Site24x7's 
    synthetic monitoring capabilities; you can simulate user visits from different geographic regions (130 global locations) and experience it all as if you're in your users' shoes. You can discover the problematic steps in transactions, the elements that are affecting the page performance, the variations in HTML or page elements, and much more.

    With the widespread use of the Internet, users might try to access your platform from various global locations. However, amidst all your other priorities, you might neglect to cross-verify your page performance from multiple locations across the globe. To ease the cumbersome task of checking the performance from each location, Site24x7's 
    multi location monitoring feature helps you monitor traffic from multiple customer vantage points. By setting up monitors for different geographic locations, you can track visitor trends and identify areas with high or low traffic. For instance, your page might be loading quickly from one location and slowly from another; these issues can be checked and fixed easily.

  • Page and web vital optimization
    As you might already know, web vitals are considered one of the most important factors for search engine optimization (SEO), and a better web vital score can help in providing a smooth user experience as well as in obtaining higher search engine ranks. With Site24x7's real user monitoring and 
    web page speed browser monitoring, your teams can obtain metrics—related to CLS, FID, LCP, FCP, Interaction to Next Paint, and Time to First Byte—and optimize your pages accordingly.

    Let me tell you, checking and verifying whether all the elements on a page are performing is never an easy task. How about getting all this data on a dashboard with some visual representations? Here, the waterfall chart analysis in Site24x7's web page speed (browser) monitor can help you obtain content-related granular details—like the time taken for the elements on a page to load, the resources that are taking a longer time to load, and the images that are taking more time to render—which can be used to fine-tune the page.

  • Device-based performance analysis
    With skyrocketing numbers of users accessing from mobile devices and tablets, you need to keep an eye on your page performance for various devices. With our synthetic monitoring tool, you can set the resolution specifications and get metrics on the performance of your webpage on each of them.

  • Alerts for variation in traffic or modifications in content
    Being a marketer, the traffic numbers for your page directly correlate with the success of your marketing efforts and the achievement of your business goals. And, what if your numbers are dropping significantly and you failed to keep a track? Fret not, for you can now configure threshold-based alerts in Site24x7 to receive notifications when there is a significant drop in traffic to a webpage or when traffic falls below a predefined threshold. On the other hand, the same feature can help you verify when there's any abnormal spike in traffic too (due to any positive reasons like marketing campaigns and seasonal traffic, or negative reasons like bot traffic, DDoS attacks, or any social engineering attacks). You can set up alerts based on metrics such as page views, unique visitors, or regional traffic.

    You can use Site24x7's anomaly detection feature to detect abnormal patterns in traffic behavior automatically. Anomalies—such as sudden drops in page visits or regional traffic due to technical glitches, seasonal trends, or any other external factors—will be identified and alerts will be triggered, enabling you to investigate and address potential issues promptly.

    Yet another concern can be site content being defaced; which can be for various purposes, depending on the motives of the attacker. Using our defacement monitoring tool, you can configure settings to get alerted in case of any modifications or additions (which can be malicious) on the webpage.

  • Taking corrective actions
    When you receive alerts about a drop in traffic, you can use Site24x7's integrated monitoring dashboard to investigate the issue further. An analysis of real-time performance metrics, user experience data, and regional traffic patterns can be run to identify the root cause of the traffic drop.

    Keeping your team members updated and ensuring that you're all on the same page is crucial. Site24x7 offers integrations with popular incident management and ticketing systems such as ServiceNow, PagerDuty, and Jira. You can use these integrations to create tickets automatically or incidents when traffic issues are detected, allowing your team to collaborate and take corrective actions efficiently.

    Leveraging Site24x7's website performance optimization recommendations can help you address performance issues that may be impacting traffic. By optimizing page load times, reducing latency, and resolving server-side issues, you can improve user experience and attract more visitors to your website. You can also use a website monitoring tool to keep a track of the availability of your websites.

Be confident about your website's performance

Thus, by utilizing Site24x7's comprehensive monitoring and alerting capabilities, you can track page visits, monitor regional traffic, detect traffic drops, and take timely corrective actions to ensure the optimal performance and availability of your website.


In conclusion, website tracking plays a pivotal role in the digital landscape, providing businesses with valuable insights. And by employing various tracking methods, businesses can gather data that informs decision-making processes for website optimization, content personalization, and marketing strategies. However, it's crucial for businesses to approach website tracking responsibly, respect user privacy, and adhere to relevant regulations. Striking the right balance between obtaining valuable insights and respecting user privacy is key to maintaining a positive online relationship between businesses and their audiences.

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